thinktum
Branding
Animation
GenAI
Video
Overview
I played a key role in expanding thinktum's identity.
Produced a wide range of engaging digital assets for web, social, and email campaigns, including GIFs, interactive videos. Created interactive booths showcased at three insurance conferences across North America, significantly boosting brand visibility and audience engagement.
Alongside my design tasks, I collaborated with the Senior UX/UI Designer to craft responsive mockups in Figma for A/B testing of an insurance web app, enhancing the user experience, resulting in measurable improvements in user experience.
I successfully balanced multiple cross-functional projects, improving delivery speed and increasing productivity.
Role
Graphic Designer
Team
Marketing, UX/UI
Years
2022 - 2023
Tools
WordPress, Mailchimp, Hootsuite, Illustrator, Photoshop, After Effects, GoDaddy, Cloudways, Word, PowerPoint
Notes
thinktum merged with illustrate inc to provide an all-in-one solution.
New Logo
Old Logo
Rebranded Website
I assisted in the rebranding by updated existing content to match the new brand system. Additionaly, I created icons, videos, sourced and edited images for a fully cohesive website.
Generative AI
Samples of article thumbnails created using DALL-E and animated with After Effects.
Social Media
Each asset was created and formated for Facebook, LinkedIn, and Instagram grid/story.
KPI Video Series
Examples of an 11-part series highlighting the system.
Promo Videos
Created with After Effects.
Ad promoting our platform played at a conference in Las Vegas.
Animated video showcasing the benefits you get with the system.
Booth Design Mockup
Conference in Florida
Booth for Conference in New York
Conference in New York
