illustrate inc
Branding
UX/UI
Animation
Dev
Overview
I spearheaded the redesign and creative direction of the new illustrate inc.
Led the redesign and launch of the company website, customized WordPress components with HTML, CSS, and JavaScript. Achieving a 95% accessibility score and delivering a visually cohesive, user-friendly experience that elevated digital presence in the InsurTech industry.
Facilitated weekly meetings, presented design work, collected constructive feedback, connected with teams, and ensured the successful execution of projects from concept to launch.
Conceptualized a revamped brand system featuring a revitalized logo, refined color scheme, and typography, boosting brand recognition across digital platforms. Designed visual assets such as loading animations, GIFs, icons, and illustrations for integration by the UX/UI team across web applications. Executed email campaigns, achieving a 33% open rate and 3% click-through rate.
Role
Graphic Designer
Team
Marketing, UX/UI
Years
2023 - 2025
Tools
WordPress, Mailchimp, Hootsuite, Illustrator, Photoshop, After Effects, GoDaddy, Cloudways, Word, PowerPoint
Website
The Challenge 🔍
Rebrand and redesign website to present the full capabilities of illustrate's new system. In additon to implementing all changes to their current platform for a seamless transition.
The Goal 🥅
Provide a new visual identity and cohesive brand system to help brand recognition. Leading to the rollout of a newly designed website to elevate illustrate’s digital presence, while assisting the UX/UI team.
The Solution 🏆
A new brand identity including a modernized logo, updated colour palette, and custom animated visuals.
A newly designed responsive website with a 95% score on accessibility audits. Customized with HTML, CSS, and JS, elevating illustrate’s digital presence.
Before
After
Branding
Logo
To modernize the illustrate inc logo, a new font was chosen, a refreshed color pallete added, and a brand new icon to top it off, visualizing the i's.
Typography
Moving away from a single font, the new illustrate inc uses Basic Sans for bold titles that have some character. Paired with Articulat CF for body text, this new combo is visually appealing and allows for easy readability.
Colour
The primary color was lightened to evoke feelings of calmness and productivity. To contrast, a dark navy was added to give the feeling of reliability and sophistication. Together, these colours give a sense of trust.
Iconography
The main icons visualizes two people who have each others backs, connecting to slogan "We have you covered.". Plus a custom set of icons used throughout the new website and in illustrate inc's updated insurance system.
Template Event Post
Example of template post for social. Used for promoting events leaders will attend.
